The uber-popular product it's up against is likely tarte's beloved shape tape concealer - which similarly offers 30 shades and a brightening, no-crease vegan formula. Swipe on the creamy, highly-pigmented concealer with the packaging's large, fluffy doe foot applicator for an effortless glide and even application you'll likely find you can use less product since it provides such full coverage in an easily blendable texture.ĬOVERGIRL's affordable new concealer, which you can get at your local drugstores starting this July, is even being compared to a certain $27 "prestige" concealer that you're sure to be familiar with (in fact, it might even be on your shelf right now). The lightweight, full-coverage concealer is also vegan, and formulated to smooth onto skin easily to brighten and even your complexion without ever settling into fine lines or caking during wear. The $9.99 concealer - yes, you read that price point correctly - will be up for grabs in 30 total shades made to align with your TruBlend foundation color for seamless shade selection that best suits your skin tone. This July, COVERGIRL's TruBlend Undercover Concealer is joining the brand's bestselling TruBlend line (shoppers can't get enough of its Made Mate Foundation, which boasts 40 inclusive shades) as one of the first mass concealers to offer up a vast range of hues. COVERGIRL's newest launch is further proof of it's prowess, and it's just about to replace a makeup product you can't live without. And the brand hasn't slowed down since then, working on a whole bunch of updates that are making it a beauty force to be reckoned with (it'll always be hard to beat that drugstore price tag, after all). COVERGIRL's TruBlend Undercover Concealer is its latest addition to the affordable cult-loved line, and it's about to replace your pricey concealer for good.Īt the end of 2018, COVERGIRL became the largest beauty brand to earn Leaping Bunny's cruelty-free certification - proving that iconic industry pillars can certainly keep up with the nimbler, newer names in beauty. But one long-beloved affordable beauty brand has been making major strides to stick it to the competition. As such, it takes a lot to stand out and stay current with the ever-changing expectations of consumers. There are small indie brands out there that make as big of a splash as huge department store names - not to mention drugstore industry giants that've been around for ages. Get it from Sephora for $21+ (available in two sizes).These days, the beauty space is crowded. Definitely recommend if you have rosacea and want to wear full coverage foundation or even as a BB cream." - elyse1518 So I decided to try this and I love it!!!! I use this after primer and moisturizer and then use a foundation (because I fake tan and my face is paler than my body) and my skin looks amazing!!! I’m so impressed! I love makeup but I could never really use a lot of face products because I was embarrassed. Promising review: " I have rosacea on both my cheeks and a bit on chin and also have a couple of acne spots on my chin as well and I’ve tried so many foundations to cover up my cheeks and no matter how full coverage my cheeks will still show through. Seriously, I'm forever indebted to this stuff. So if the price has you feeling iffy, you can try out a travel version. Also it took me nearly a year to go through the full-size jar. Seriously, the color-cancelling prowess is impressive. Like I said up there ^, I use this every single day and to demonstrate just how well it works, I put it on half of my face in the pic on the left.
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